Short Form Content Platforms: Where to Start?

Short form content has taken over the world. Viral clips and trends define culture.

So as a gaming creator, where should you start on your short form content journey? Let’s explore the best places to share your short form content given different factors.

Spoiler: you should be sharing your short form content on as many platforms as you can manage. While it may seem like extra work, building your presence on multiple platforms is a win-win for several reasons.

1. Diversify and reduce dependence on any one platform. Avoid algorithm risk (algorithm changes make it harder to get discovered) or platform risk (risk of platform getting shut down, getting banned on the platform, or losing access to it)
2. Reach different users on different platforms and grow your community
3. Content performs differently - experiment and discover what works on each platform
4. Monetization and creator support vary, different features and benefits
5. Social dynamics - big creator on small platform, small creator on big platform

You can start by cross-posting the same content across different platforms. Once you establish a presence and cadence for consistent posting across these channels, you can experiment with creating custom content for different platforms and formats. It may be that a certain style of content works better on FreshCut over TikTok or Shorts - or it may be that it’s resonating on all platforms.

FreshCut

FreshCut is great for creators who want to make the most of their short form content. Use FreshCut if you want to tap into an up-and-coming platform focused only on gaming content and the community. It’s more than just a content platform, FreshCut is also holds events, tournaments, clip challenges, creator competitions, and has an active Discord community.

Anyone can monetize right away on FreshCut with Diamond tipping - creators keep 90%. Partners on FreshCut can go a step further and tap into the $1,000,000 Creator Fund.

TikTok

Want to go viral? Get huge amounts of views and follows? You can tap into TikTok’s massive user base of billions of user and its algorithm which enables you to be seen by more eyes than any other platform. TikTok offers some on-platform monetization features but the best option for creators is to monetize their following via brand partnerships.

If you’re good at spotting (or making trends), editing fun short form clips that can capture a viewer’s attention, and understanding what drives the algorithm, you should check out TikTok.

YouTube Shorts

YouTube is rapidly gaining ground on TikTok. Tap into the massive audience of YouTube watchers as well as Google search results. There’s also an opportunity to “blow up” on Shorts before it gets as big as TikTok as well. More creator monetization options are coming in 2023 for YouTube Partners.

If you already upload VOD content/long form video content to YouTube and have a community there, even better. Shorts can complement your existing content. Most creators recommend adding Shorts to your existing channel instead of starting a separate one.

Similar to FreshCut, Shorts also has sponsored challenges from time to time like the Taylor Swift “#TSAntiHeroChallenge” - although we have yet to see any gaming specific ones. These are good for tapping into popular culture and trends that can be popular with viewers.

Instagram Reels

Reels is another platform that taps into its massive existing userbase, in this case, Instagram users. Facebook is investing heavily in Reels to keep up with TikTok and Shorts. While not focused on gaming, it can still offer a big audience for gaming related content, gaming culture, and memes.

If you already post on Instagram, posting Reels can further help to build out your Instagram persona and brand. Like other platforms, the larger your account, the more likely you’re able to monetize it via brand sponsorships or creator fund payouts for views.

If you’re not active on Instagram as a creator, Reels is a great place to start as you can use similar content to Shorts and TikTok!

Conclusion

Different short form content platforms are good at different things and have different value propositions. Some offer potential virality while others offer a more focused experience and superior monetization tools. As you look to grow and level up as a creator, make sure to explore how different content does on different platforms. Certain platforms may be best used to drive awareness and grow your brand - while others may have more impact on engaging your community and monetization. Think of these different platforms as tools in your creator toolbox. Find what works and double down on it!

Join our community!

• Download the FreshCut app for iOS or Android
• FreshCut Discord
• Twitter
• Instagram
• TikTok