Content Creators: Level Up Your Social Media Strategy with a Content Calendar

A well-structured social media calendar is a game-changer, helping creators plan, organize, and optimize their social media strategy!

Kim Fogg (kimmieriot)

Thu Sep 21 2023

3 min read

Are you a content creator? Too much to do? Create content, edit content, interact with fans, play games, and stay up to date with the latest gaming and social trends - it all adds up and can sound like a headache. A well-structured social media calendar is a game-changer, helping creators plan, organize, and optimize their social media strategy ⚡

Right now, you might be winging it - posting when inspiration strikes, chasing trends, and checking likes and shares when you remember. Without a well planned approach, creators may miss out on key gaming events, fail to leverage trending topics, or struggle to maintain regular engagement with their audience. This can lead to missed opportunities for growth and engagement!

Build a social media calendar - your secret weapon for a winning social media strategy. It's like a game map, showing you where to go, what to do, and how to win. With it, you can plan epic content, track your victories (aka engagement), and keep your fans coming back for more.

Best Practices for Building a Social Media Calendar

  • Understanding Your Audience: It's like understanding the rules of a new game. Learn when your fans are online, what content they love, and how they interact. Use this intel to plan your moves. Bonus tip: Most platforms offer insights into when your followers are most active. Use this data to schedule your posts for maximum visibility. Want a free recommendation? Check out Hootsuite.
  • Content Planning: Plan your content like you plan your gaming strategy. Keep an eye on upcoming game releases, events, and trends. Mix it up with reviews, tutorials, live streams, and Q&As. Scheduling will make sure you can make your voice and content heard and seen. Google Calendar, or a visual planning tool like Trello could be your hero here.
  • Consistency is Key: Just like regular gaming makes you a pro, regular posting keeps your fans engaged. Find a rhythm that works for you and stick to it. Bonus tip: Have a reserve of evergreen content that you can post when you're too busy to create new content.
  • Engagement Tracking: Keep score by tracking likes, shares, comments, and views. It'll show you what's working and what needs a strategy shift. Bonus tip: When your audience comments, shares, or likes your content, engage with them. This encourages more interaction and can provide valuable feedback.
  • Flexibility: A good gamer knows when to change tactics. Your calendar isn't set in stone - it should allow for last-minute changes and trend-jumping. Bonus tip: Your calendar is a plan, not a contract. If a new trend pops up or there's a sudden big gaming news, adjust your calendar to accommodate it.

A social media calendar is like the ultimate cheat code for your social media strategy. It helps you plan, track, and win the social media game. So, game on, creators! Level up your social media game with these best practices.


  • How far ahead should I plan my content? Aim to be a month ahead.
  • How often should I post? This depends on your game plan and your fans. But remember, consistency is key. Whether it's daily or weekly, keep your fans on their toes.
  • How do I track engagement? Most social media platforms have built-in scoreboards (aka analytics tools). Use them to track your wins and learn from your less engaged pieces.