Editorial

🚀 Activation Recap: Introducing Minor Threats to a New Generation of Comic Enthusiasts via FreshCut & Roblox!

We had the incredible opportunity to partner with Dark Horse Comics for a one-month campaign to bring their new comic, Minor Threats Volume 2, to the forefront of the Roblox community.

Frank Shotwell

• 2 min read
🚀 Activation Recap: Introducing Minor Threats to a New Generation of Comic Enthusiasts via FreshCut & Roblox!

We had the incredible opportunity to partner with Dark Horse Comics for a one-month campaign to bring their new comic, Minor Threats Volume 2, to the forefront of the Roblox community. Here’s a snapshot of what went down 👇

🎯 The Challenge

Dark Horse Comics tasked us with engaging a new generation of comic enthusiasts in the vibrant Roblox community. Our mission? To make a name for Minor Threats among young comic lovers.

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🌟 The Strategy

We launched a four-week FreshCut UGC Loot Quest series, offering players Minor Threats-themed items and a code to redeem Minor Threats Vol 1 Issue 1. Key elements included:

  • Partner Experience Integrations
  • Social Promotions
  • Custom Frankie Follis UGC Distribution

📈 The Results

  • 6.36 Million Total Impressions: Spanning across the app, social media, and Roblox.
  • 329% Increase in Dark Horse Digital App Sign-Ups: With traffic and download spikes up to 475% during UGC drops.
  • 16,104 New Followers on FreshCut: Building a vibrant community for ongoing engagement.
  • 2,655 Comic Code Redemptions: A 27% redemption rate for Minor Threats and The Alternates.

🎉 Week 3 Highlight

To amplify our reach, we integrated Frankie Follis into one of Roblox’s top experiences, Ro-Bio: Experiment. Players encountered a Zombified Frankie Follis NPC, earning exclusive UGC items and badges. The community response was electric:

  • 100% Redemption in 12 Hours for our third Frankie Follis item drop.
  • 3.64 Million Visits to Ro-Bio Experiment: With a peak of 13,679 concurrent users.
  • 50,000+ Playtime Virus Badge Redemptions
  • 732 Copies of The Alternates #1 Redeemed

🗣️ The Buzz Was Real!

The excitement was palpable as players flaunted their Frankie Follis Collection on social media, celebrating the unique collaboration. The program’s success caught the attention of major media outlets, including an interview with Patton Oswalt and FreshCut CEO James Kuk, facilitated by Forbes, and additional coverage by Globe Echo.

And this was just the beginning! In the coming months, we'll be bringing more of the Minor Threats universe to Roblox, cranking up the excitement for the release of new story arcs and their legendary protagonists.  Stay tuned for more exciting integrations and UGC drops from FreshCut and Minor Threats! 📚🎮

Want to collaborate? Reach out: partnerships@freshcut.gg

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